Hoity-Toity Verbiage

One of the most grievous sins a paid service provider can commit when writing reports is to adopt a hoity-toity tone, or “a marked air of assumed importance,” as Webster defines it. Such highfalutin, pompous, or bombastic language is not received well by the folks who pay the bills, as they generally do not like to be looked down upon. This is especially critical for in-house support teams who perform analytical services for the field engineers. Avoiding “ivory tower speak” will go a long way to ensure that next year’s support budget grows rather than shrinks.

Here are a few examples of how to tone down the hoity-toity flavor of the writing.

Bad Example:

After analysis of the physical measurements presented in the report, it is clear that the findings necessarily should be included in any reservoir simulation study.

Better Example:

After reviewing the physical measurement data, we found them suitable for use in the reservoir simulation study.

Bad Example:

For the purposes of this analysis, due deference was given to previous studies ….

Better Example:

We referred to previous studies ….

Bad Example:

It is envisaged that field development should include ….

Better Example:

The field development should include ….

Shorter is always better. Here are some ways to shorten a long-winded wind-up:

At this time, it is worth noting that …. => Note that ….

As previously described, a total of seven (7) wells …. => These seven wells ….

As can be seen in Figure 23 above, => As shown in Figure 23,

The simple reason is …. => Because ….

It is worthy of note at this time that …. => Note that ….

And sometimes you don’t need any wind-up at all, just the pitch:

It can quickly be realized that ….

Just say it.
—————————————– Profound Quote of the Day
“People who do not know how to laugh are always pompous and self-conceited.” – William Makepeace Thackeray, English novelist, 1811-1863

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