Goals vs. Targets

At the beginning of each year, most employees are supposed to write down some goals they hope to achieve for their team and their company to succeed. But what is the difference between “goals” and “targets”?

Goal means an end toward which effort is directed. Another definition is an “aim.” But don’t you aim at a target? Well, yes.

A target is defined as a goal to be achieved. So are they the same thing?

A goal can be broader and more general than a target, which is usually a specific number.


Her goal is to lose weight.

Her target is to reach 125 lb.

So how will we remember this?

Think sports: an archery target is smaller and harder to hit than a soccer or football goal.

Thus, goals are easier to reach than more specific targets, so craft the wording of your goals accordingly.

Baseball Spring Training Quote of the Day:
“A man has to have goals — for a day, for a lifetime — and that was mine, to have people say: ‘There goes Ted Williams, the greatest hitter who ever lived.’”

(Ah, but what was his target?  Batting .406 in 1941)

– Ted Williams, American Baseball Hall of Fame, 1918-2002


One Response to “Goals vs. Targets”

  1. Margaret Anderson Says:

    Thanks for clarifying these two terms.

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