The Big Reveal

Here’s another case of “nouning a verb.”
Bad Example:
The amazing new fish tank was finally ready for the big reveal, so the owner was brought into the room.

To reveal means to make something that was previously hidden or secret now known or open to view. A second definition is to make known through divine inspiration. The corresponding noun for both uses is “revelation,” not “reveal.”

Corrected Example:
The amazing new fish tank was finally ready for the revelation, so the owner was brought into the room.

According to Merriam-Webster, the noun “reveal” means “the side of an opening (as for a window) between a frame and the outer surface of a wall,” or a door jamb. This is not what is meant today when someone mentions “the big reveal.”

The dictionary shows “revealment” as an acceptable noun meaning “the act of revealing.”
Corrected Example #2:
The amazing new fish tank was finally ready for the big revealment, so the owner was brought into the room.

Of course, the gerund “the revealing” could also be used as a noun.
Corrected Example #3:
The amazing new fish tank was finally ready for the big revealing, so the owner was brought into the room.

Using “reveal” as a noun causes Grammar Gurus like me to have “another small cow.”

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Profound Quote of the Day:

“The greatest good you can do for another is not just to share your riches, but to reveal to him his own.”
– Benjamin Disraeli,  British Prime Minister (twice) and statesman,
1804-1881
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One Response to “The Big Reveal”

  1. Neurotic (@pcgneurotic) Says:

    Electronic Arts, the software giants, recently started a terrible new trend in ‘verb nouning’. The very first videos for their forthcoming games are now refered to as “Announce Trailers”. I’ve seen a few other software companies doing this too. /pain

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