Effectively is a rather unusual adverb because you can put it in two different places in the same sentence and have it mean two entirely different things.

Example 1:
This drilling mud removes cuttings from the well effectively.

In this location, “effectively” means purposefully and efficiently, in a way that produces a desired result.

Example 2:
This drilling mud effectively removes cuttings from the well.

In this location, “effectively” means virtually, in an indirect way, actually but not officially or explicitly.

Now, which mud would you rather use?  Mud Number 1, of course!

Here is another scenario:
1)  Port authorities said maritime operations there were shut down effectively.
This means they wanted to shut down because of a bomb scare, and they did a really good job of it.

2)  Port authorities said maritime operations there were effectively shut down.
This means they didn’t want to shut down, but the fog made it impossible for them to work.

The moral of this story is: Be sure you put the word “effectively” in the right place in the sentence to convey the meaning you really want.

Meaning #1: Had a good result – put “effectively” at the end of the phrase or sentence.
Meaning #2: In effect, for all intents and purposes, basically – put “effectively” before the verb.

Here’s another example of such usage:
A good charitable foundation makes sure that the monies raised are used effectively. (Meaning #1)
They were effectively controlled by the people they were supposed to be investigating. (Meaning #2)

Profound Quote of the Day:

“Start with good people, lay out the rules, communicate with your employees, motivate them and reward them. If you do all those things effectively, you can’t miss.”

–  Lee Iacocca, American businessman, former CEO and Chairman of Chrysler Corp., b. 1924


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